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Expired Listing? 

Your Home Was Listed and Didn't Sell....  Now What? 

Don't be discouraged. The reason your home did not sell may have nothing to do with your home or the market”.

Like all homeowners, you hoped your house would sell quickly. Some houses do. In fact, the majority of houses sell during the initial listing time agreed to by the seller and agent, usually a period of less than six months.

What should you do now? If your listing has expired and now you really want results, I can help. The home sale you want is still well within reach!

Text Box: Are You Still Committed To Selling?
First, take a step back and review your decision to sell. Do you still want to move? Although you may feel discouraged, if you still want or need to sell, make a renewed commitment to do what it takes to market the house effectively.
Next, call Lena Pullen to find out precisely what went wrong.  An expired listing usually reflects a problem in one or more of four major areas: communication, price, condition or marketing.







1            Communication

Why no sale? What did prospects say about price, about condition? What feedback did other agents offer? Teamwork between seller and agent is the key to know how to alter a marketing plan for success

Every seller can boost a property's exposure. Make it easy to show: consider a lockbox, "For Sale" sign where permitted, and showing times convenient to buyers. Also, keep the house in showplace condition; depersonalize furnishings so prospects see themselves at home, keep large pets at a distance. Remember, the next prospect may be your buyer.

2            Price

This is the most common culprit for the lack of a sale. An incorrectly priced house attracts the wrong buyers or worse - none at all.

Market conditions probably have changed since you initially listed your house. Houses may have sold, additional houses may be listed now, loan rates may have moved up or down. I can prepare an up-to-date, competitive market analysis.

With my analysis, you'll know how your house competes to others offered for sale today. Is your price right? Are your terms and financial incentives competitive?

Activity without offers often indicates overpricing. Remember, any house, no matter what condition, will sell for the right price. What price is "right" depends on market conditions, competition, location and condition of your home.

3            Condition

Is your house someone else's dream home? When buyers enter, do they think, "I love this house!" A house in move-in condition invites a sale.  Have you fixed all the little squeaks and drips, cleaned and painted, decluttered, brightened up and concentrated on outside curb appeal?

Or are you hesitant to take care of major items? For instance, did you offer an allowance for new carpet instead of installing it? While prospective buyers are trying to imagine what new carpet will look and feel like, they likely are discounting the price still further for the worn carpet underfoot. A house in like-new condition sells fastest and gets the best price because it outshines the competition.

“I would be happy to tour your house and help you see it as prospective buyers do”.

4            Marketing

"Advertising doesn't sell houses, agents do." Your secret to success is a carefully crafted marketing plan that exposes your property to the widest possible pool of prospective buyers.

I sincerely hope these tips and ideas are of value to you. If there is any way I can be of service please call me. I would consider it a privilege to serve you.


·      I AM NOT  # 1
I don't take on so many clients at one time that I lose touch with them or pass them on to assistants, once again losing touch. 

Not I.  I take the time to prepare a comprehensive, customized marketing plan to suit your home, not the other way around! Many agents slap your home into their standard mold, if it works -great. If it doesn't, it probably will for the next three homes they list...so they don't worry. Volume will see them through. 

·      LOW VOLUME!
But high quality is what I favor. Personal attention, details, direct and frequent communication - feedback!

·      FULL TIME
This is what I do for a living. I have to produce to get results! 

I hold a Certified Real Estate Specialist, Graduate Realtor Institute and Accredited Buyer Representative Designations.  Also I am a Relocation Specialist.  My continuing dedication to my profession, to education and knowledge of my craft is borne out by my results

Strong Fundamental Negotiating Skills!

If you want to get your home sold this time, your next agent absolutely must have a deep understanding of "The Art of Negotiating". These skills are vitally important!  

Text Box: When you're ready to re-list your expired listing, or simply want to talk about what to do next, I welcome your call. 
My goal is to help point you in the right direction and give you some guidelines to help you make the right decision this time.
If I can be of service to you, please give me a call. Your initial consultation is always under no obligation. We’ll sit down for 30 minutes to an hour and I’ll show you the latest strategies and technology for selling your home. No pressure... just plain honest talk about what it’s going to take to get your home sold this time.
I look forward to hearing from you soon!
Warmest regards,
Lena Pullen, ABR, CRS, GRI
Office:  713-975-1510
Cell:     713-851-7797













Houston is currently in one of the BEST MARKETS in the past thirty years! 

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